Applied Marketing Management, Lessons Through Case Illustrations, Business Strat
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- Publisher : Crestwood Publishers
- Print length : 217 pages
- ISBN-10 : 8199675322
- ISBN-13 : 978-8199675322
- Item Weight : 200 g
- Country of Origin : India
Highlights
Comprehensive guide to modern marketing concepts through practical case illustrations.
Covers digital marketing, consumer behaviour, brand management, marketing analytics, and business intelligence.
Explores retail, sustainable, B2B, luxury marketing, demand forecasting, channel management, and market orientation.
Bridges marketing theory with real-world applications through relevant case studies and practical insights.
Ideal for students, academicians, researchers, marketing professionals, and business practitioners.
Provides valuable insights into integrated marketing strategies, competitive advantage, and business decision-making.
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